vogi.

Vogi Bartłomiej Bąk has received funding from the European Union for the implementation of a project entitled: "The Use of Design Processes to Better Align Vogi with Customer Needs, Requirements, and Expectations."

The primary goal of the project is to adapt Vogi’s operations and product offering to better meet the needs, requirements, and expectations of its customers, and to enhance the attractiveness of its products through the application of design processes. This goal will be achieved through the implementation of the following key activities:

1. Procurement of consulting and training services, including:

   • Development of a design project for a universal decorative basin siphon and a click-clack plug;

   • Training in the areas of Design Thinking and product brand management;

   • Communication and marketing activities, including the creation of Vogi’s brand identity book and a strategy for communication and promotion of product innovations.

2. Purchase of machinery and equipment necessary for implementing the planned product innovations into the company's offer.

Prior to submitting the application, Vogi conducted a design audit, which served as the basis for developing a comprehensive design strategy.

As a result of the project, Vogi will introduce two new products to its range: a decorative basin siphon and a click-clack plug. These will be developed using design processes, eco-design principles, and in collaboration with professional designers. Additionally, the project will lead to innovation in the company’s business processes.

The project benefits both Vogi Bartłomiej Bąk and the customers who purchase its products.

Project value: PLN 5,320,773.36
EU funding contribution: PLN 2,637,499.20

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